Bridgestone and Callaway Update Popular Golf Balls
Equipment
If you’re looking to upgrade your clubs, change the ball you use or purchase any new golf equipment, our in-depth gear features can help you make the right decisions.
Irons in the Fire
With the PGA Merchandise Show imminent, announcements and introductions of new hardware are coming thick and fast. Here are five new irons (and siblings) that could make 2021 a year to celebrate.
Ping Sticks Firmly to MoI Roots with G425 Family
The company Karsten Solheim founded on the principle of increasing perimeter weighting (and consequently Moment of Inertia) introduces its latest line in which forgiveness is king.
Conforming TaylorMade, Callaway Drivers Spark Excitement
They may not be radically different from last year’s models – merely updates and improvements. But anytime new drivers from TaylorMade and Callaway appear on the USGA and R&A’s conforming clubs lists, the driver battle is rejoined. For now though, information is thin on the ground.
Our Six Favorite Gear Stories of the Year
In an incredibly tough year to design, build, distribute, and market great golf equipment, a number of manufacturers stepped up and shone their light.
By Tony Dear
Twenty-twenty tested every manufacturer’s methodology, efficiency, flexibility, and resolve; bringing any product to market presented considerable challenges. Early in this unwelcome and unpredictable storm, businesses more or less shut down as employees stayed home. Golfers wondered if and when we might be able to play golf again and what it would look like when we did. Then, when our game was recognized as a physical and mental benefit, golfers eager to get back on the links turned out in droves, filling tee sheets across the country. But they weren’t alone as an army of new golfers arrived for their daily exercise and discovered that a game they had previously ignored, mocked even, was actually incredibly enjoyable. And they wanted golf equipment. Manufacturers that had been plunged into inactivity were suddenly inundated with demand, and meeting orders became virtually impossible.
A number of companies rose to the challenge magnificently, adapting to their new MO with aplomb. Release dates were inevitably altered, but the gear as good as ever. Here’s half a dozen products that really stood out for us…
Ben Hogan Icon
It felt good to actually be bringing word of new equipment after a cold and silent period in March and April when gear stories all but froze. And what a product to return with – a princely, forged, muscle-back which, thanks to the company’s direct-to-consumer business model, sold for an extraordinary $770.
Fantastic Finish: The CBX 2
Cleveland’s game-improver wedge – the CBX 2 – now comes with a darker, more subdued complexion, and we love it.
Can Srixon Improve on its Previous Irons?
The Z85 irons solidified Srixon’s standing among Tour players and amateur golfers. Will the new ZX Family be any better?
Christmas 2020 Gift Guide
For our Christmas gift guide this year, we are, as usual, recommending items we’ve either used, worn, consumed, or read ourselves – not stuff just picked at random from a catalogue. Having enjoyed these products we’re fairly certain the golfer on your list is going to appreciate them too.
Hot Launch C521 and E521 Drivers Perfectly Illustrate Tour Edge Doctrine
We really shouldn’t be surprised when Tour Edge unveils yet more good-value golf clubs, but here we are. And the two affordable drivers are part of its largest ever product launch.
Titleist Finds More Speed
