Right Up Hogan’s Alley

HAWKING HIS WARES: A self-described “young passionate entrepreneur who has fallen in love with the game of golf,” 14-year-old Hogan Phelps wants to spread that love to subscribers of ForeBox, a personalized box of hand-selected quality items (left and bottom). His business plan, product and pitch earned him a coveted spot in the finals of Aspen Academy’s annual Shark Tank competition. PHOTOGRAPHS COURTESY OF HOGAN PHELPS

Phelps is the founder and CEO of ForeBox, a box subscription service featuring golf products from GOLFTEC, Under Armour and other high-end brands.

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Teeing it Up

Greg Norman
Greg Norman
Greg Norman Collection

Bursts of color, crossover appeal and new companies are putting a fresh bloom on golf clothes and accessories this season.

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New Players in Fairway Fashion

Fairway Fashion
Fairway Fashion
BIRDIE JUICE: Denver-based Moonshine Golf was launched by three friends who love the game and the outdoors—as well as the idea of sharing a drink or two afterwards.

GOLFERS LOOKING for fresh apparel and accessories are finding them from a couple of Colorado companies who have entered the business hoping to appeal to a new generation of players.

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