Irons
Ping’s Tech-Laden G400 Irons
Featuring a mix of innovations, Ping’s newest iron will help you hit it higher and further By Tony Dear When Ping introduced COR-Eye technology with the GMax at the start of 2015, it made a significant advance in replicating a driver’s trampoline effect in an iron. Well, not exactly replicating. As Ping’s senior design engineer … Read more
Pro Tips for Long, Straight Iron Shots
Long, Straight Iron Shots
Losing distance and accuracy with your irons can take par out of the equation. Fix that problem with this simple drill, from Me and My Golf.
New TaylorMade Irons Fill Gap
It must be really hard marketing a golf club these days, making it sound original and different from the competition as well as from your own products. Consumers also have become tone-deaf to the same old lines, phrases, and buzzwords like maximized ball speed, optimized feel, enhanced control and playability, etc. One way to have … Read more
Bridgestone Enters Premium Club Market
Over the course of the last decade, Bridgestone Golf has focused on growing its golf ball business—an effort that received a significant boost in December when Tiger Woods signed a five-year deal with the company to play the ball division’s products. After much testing, the 14-major champion put the B-330 into play at the Hero … Read more
The Gear in Review
Golf’s equipment wheels just keep on turning. But just as the recession weeded out under-performing golf courses, so the economic slump has had a dramatic effect on the gear industry, with Adidas offloading TaylorMade (will Tiger Woods be involved in a future purchase?) and Nike deciding to shut its hard goods shop altogether. Likewise, it … Read more
Swinging by Callaway’s Performance Center
Jetlagged is not the ideal way to arrive at a custom fitting session, much less one at Callaway Golf’s worldwide headquarters in Carlsbad, California. In an environment that relies upon a repeatable swing in the attempt to match you with the best possible equipment, a fuzzy-headed Canuck wobbling over the ball like he’s fresh off … Read more
22 Years Later, Cobra Goes Big (Again)
When Cobra released its original oversized iron in 1994, many were inevitably a little unsure of what to make of it. The club wasn’t ugly by any means, but the creation of a whole new iron category was a big deal for golfers at a time before the equipment revolution had really taken off. It … Read more
Wishon Golf’s New Sterling Irons Are Revolutionary
In the golf equipment industry, it’s a sad but undeniable fact that player performance breakthroughs are few and far between. Over the last two decades, USGA- and R&A-mandated limitations on component designs have resulted in fewer and fewer golf club innovations, much to the chagrin of avid players. There has been one extraordinary exception: the … Read more
The Wilson Revival Continues Apace
Your father and grandfather remember Wilson as the company of Sarazen, Snead, Palmer, Casper, Irwin, and dozens of other top players who used its forged blades to win hundreds of PGA Tour events and dozens of major championships. You’ve probably been aware of a very different Wilson during your lifetime, however. Purchased by PepsiCo in … Read more
