The Scotty Cameron Futura 5.5

Futura 5.5

  Originally made for Justin Thomas, Cameron designed the mallet putter to work with an arced stroke. By Tony Dear   In July 2016, while working on a GoPro promotion, Justin Thomas visited the Scotty Cameron studio in San Marcos, Calif. He talked about his putting with Cameron. A blade guy all his life, the one-time … Read more

Want to invest in GOLF? Now you can.

Titleist Acushnet IPO GOLF

Are you ready to put your money where your ball is? According to a report in the Boston Globe, Acushnet—the Massachusetts-based maker of Titleist golf balls and clubs, Vokey wedges, Scotty Cameron putters and FootJoy apparel—is set to make an initial public offering of its stock next week. The stock will use the ticker symbol GOLF … Read more

Titleist’s Metalwood Mantra: Forgiveness for All

Titleist 917 F2 and F3

Certain types of golfer identify with certain brands of golf club. Titleist has long been associated with the better player, making clubs primarily for Tour pros, club pros and elite amateurs. No more, says Eric Soderstrom, Manager of Communications for Acushnet Golf, which owns Titleist along with FootJoy, Pinnacle, Scotty Cameron Fine Milled Putters, and … Read more

Tireless Titleist to Release New Irons and Hybrids

All levels of players will benefit from the 716 AP1 & AP2 Irons, 816H1 & 816H2 Hybrids, 716 CB & MB irons Tony Dear Given how many golf products are launched each year, it may seem a little imbalanced featuring more Titleist items a week after highlighting the company’s new DT TruSoft. But in addition … Read more

Titleist Softens Up with the DT TruSoft

The ball is the softest in Titleist’s storied history. Tony Dear If you’re of a certain age, you’ll remember a time when inexpensive, Surlyn-covered two-piece balls basically consisted of an inner rock and an outer cut-proof casing that did little to dampen the shock of impact. The pebbles 14th century farmers knocked along the ground … Read more

Titleist’s Raw Deal on Vokey

The popular SM5 is now available untreated for those who like to rust. Tony Dear Look inside the bags of several Tour professionals and you’ll see wedges only an owner could love. They look damaged and dingy – as if the player ran up his allocation of new clubs from his sponsor and had to … Read more

2015 Buyer’s Guide: Balls & Shoes

TED JOHNSON Callaway | Chrome Soft [+] Super soft but high tech [+] High launch gives slow swingers more yards [–] Fast swing speeds will lose distance Price: $38 Wilson Staff | Duo [+] Another supersoft ball with bang [+] Low spin off driver, high off wedge [–] Again, 100+ swingspeeds lose distance Price: $27 … Read more

2015 Buyer’s Guide: Wedges

TED JOHNSON Titleist | Vokey SM5 [+] Grind, loft & bounce options [+] Better players who want ultimate fitting have most options here [-] S, M, K, F, L & T grinds=overload Price: $130 Callaway | Mack Daddy2 [+] Deeper, sharper grooves [+] Ultimate spin machine now has more loft-bounce options [–] Tour grind costs … Read more

2015 Buyer’s Guide: Drivers

TED JOHNSON Ping | G30 [+] Slots in sole for faster speed [+] “Turbulators” reduce drag, thin face and optimum sweetspot=long [–] Some put off by matte black look Price: $350 TaylorMade | R15 [+] Ultimate fit and distance [+] Two highly adjustable weights, higher launch & less spin [–] Countless fitting options; confusing? Price: … Read more

The Soft War: Callaway vs. Titleist vs. Wilson Staff

In this year’s battle of the balls, the harder they come, the harder they’ll sell. Jon Rizzi | Colorado AvidGolfer Most avid players aren’t orb-livious. They know golf balls aren’t one size fits all. They also know the key factors—distance, feel, spin and control— largely depend on swing speed and the ball’s compression rating. Slower … Read more