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Up, Up and Away
PXG’s new starter set will help the new golfer get comfortable and confident hitting the ball in the air.
Name Recognition
Sticking with the moniker that bought it so much success is probably a good idea. Selling really good clubs at a terrific price will work …
Future Looks Bright for Blue Tees
A California start-up is using a mix of sales models to disrupt the rangefinder business.
A Scottish Classic Coming to America
Lyle and Scott began making quality knitted underwear in southern Scotland 147 years ago. Americans will soon be able to see how the product line …
Light, Loaded and Lavish
Callaway’s new Epic Max Star line-up (driver, fairway-wood, hybrid, iron) might have shed a few grams but the clubs are still tech-heavy and, as the …
Sleep Tight
Adams’s Tight Lies first took the fear out of hitting a wood off the fairway back in the mid-1990s, becoming one of the most popular …
