Gear

Up, Up and Away

PXG’s new starter set will help the new golfer get comfortable and confident hitting the ball in the air.

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Name Recognition

Sticking with the moniker that bought it so much success is probably a good idea. Selling really good clubs at a terrific price will work …

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Sole Queen

True Linkswear and Foray Golf team to make one-off women’s shoe.

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Future Looks Bright for Blue Tees

A California start-up is using a mix of sales models to disrupt the rangefinder business.  

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A Scottish Classic Coming to America

Lyle and Scott began making quality knitted underwear in southern Scotland 147 years ago. Americans will soon be able to see how the product line …

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Inside Job

Titleist and Trackman team to solve an irritating problem.

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Light, Loaded and Lavish

Callaway’s new Epic Max Star line-up (driver, fairway-wood, hybrid, iron) might have shed a few grams but the clubs are still tech-heavy and, as the …

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Sleep Tight

Adams’s Tight Lies first took the fear out of hitting a wood off the fairway back in the mid-1990s, becoming one of the most popular …

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