Limited-edition products are often beyond special and most people’s budgets.
by Tony Dear
The release of high-end, limited-edition clubs is happening frequently these days as people’s tastes and priorities continue to evolve and the economics of such offerings makes increasingly good sense to the manufacturer. Putters, the most singular of clubs, are perhaps best-suited to the ‘limited-edition’ concept which Sophie Maxwell, a partner at prestigious London/New York marketing agency, Pearlfisher, whose long list of clients includes Jim Beam, Bang & Olufsen, Pyrex, McDonald’s, Tecate, HP, Wolfgang Puck, General Mills and Colgate says is a “sure fire way to create hype, visibility, and desire for brands.
“A limited edition is there to drive desire and show a different side to the brand,” Maxwell adds. “It is a brand’s moment to free itself from its everyday expression and connect with consumers in a new and exciting way.”
In golf, few companies do limited editions and ‘connect with consumers in a new and exciting way’ better than Scotty Cameron which is probably the brand most associated with special, one-offs that do wonders for its continued appeal, popularity, and placement.
The revered putter-maker announced yesterday its new Concept X 7.2 LTD putter which combines the performance of the Phantom X 7 with a tour-inspired plumbing neck and aims to deliver the stability and alignment features of a mallet putter with the toe-flow of a blade. High-Moment of Inertia (Moi) Mallet putters with toe flow-promoting necks are becoming increasingly popular on professional tours as well as in the pro shop, but the TOUR BLACK finish and cherry red dot alignment feature (three milled sight dots on the topline in translucent smoke paintfill) mark it as special.
Limited edition isn’t all about sophisticated looks though. Performance matters too so the large-profile CONCEPT X 7.2 combines an alignment-facilitating wing-shape with a 303 stainless steel body and lightweight 6061 aircraft aluminum flange and sole to provide ideal weight distribution and stability which means your putterhead remains square to the target line even when you strike the ball well off-center. The CONCEPT X 7.2 has two customizable stainless steel sole weights and has a stepless steel shaft.
Price – $750
Length – 33” (right-hand only), 34” (right and left-hand, and 35” (right-hand only).
Grip – Pistolero Plus
Available at selected Titleist/Scotty Cameron retailers from September 15th
And talking of limited-edition, leading grip manufacturer Golf Pride is teaming with glove and apparel brand Asher Golf this fall to offer four unique box sets each featuring 13 of the enormously-popular Tour Velvet 360 grip and two AAA premium cabretta-leather Asher gloves featuring the Golf Pride logo on the palm side.
Price – $175
Glove colors – Ash, Cognac, Oxblood, Spruce
Available September 7th
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