This D-Tour Is Brought to You By…

Korn Ferry Tour

Korn Ferry replaces Web.com as PGA TOUR’s Developmental Tour Sponsor

In three weeks, TPC Colorado in Berthoud will host the TPC Colorado Championship at Heron Lakes as part of the Korn Ferry Tour.

The what? Isn’t that a Web.com Tour event?

Well, it was—until June 19th.

In a somewhat muted announcement, the PGA TOUR announced last Wednesday that its developmental tour had a new umbrella sponsor.

Los Angeles-based Korn Ferry (NYSE:KFY) has replaced Web.com, which ended its 10-year sponsorship agreement three years early after the company was sold last year.

A global consulting firm specializing in executive recruitment that employs nearly 9,000 people in more than 50 countries, Korn Ferry inked a sponsorship deal through 2028.

Korn o’ Plenty

This marks the sixth sponsorship of the D-Tour since the PGA TOUR founded it in 1990. Previous sponsors were Web.com, Nationwide, Buy.com, Nike and Ben Hogan Golf.

The company also becomes an official marketing partner of the PGA TOUR. It will assume sponsorship of the developmental circuit’s Tour Championship, the third and final event of the Korn Ferry Tour Finals.

The Korn Ferry Tour will continue to award PGA TOUR membership to the tour’s 50 leading players. Those come from the top 25 from the regular season points list and 25 more from the three-event playoff system.

“We were really looking at ways to make the brand more holistic,” Korn Ferry CEO Gary Burnison said of the fit. “We asked ourselves, ‘What could we do in a bigger way?’ The partnership with the tour immediately resonated. Culturally, it felt right from Day One. We really think we can align with a purpose and do something bigger together.”

Last weekend’s Wichita Open Supporting Wichita’s Youth marked the first event under the new sponsorship. Sweden’s Henrik Norlander won on the third hole of a five-man playoff.

After this week’s tournament in Utah and next week’s in upstate New York, the golfers will compete in Colorado July 11-14.

(Note: The July edition of this magazine, which devotes nine pages to the event and Colorado competitor Mark Hubbard, had gone to press prior to the announcement of the sponsorship change and will therefore feature the previous sponsor’s name.)


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