Valley Country Club Begins a New Era

Valley Country Club completed a multitude of upgrades during the past summer

By Jim Bebbington

2024 was a turning point for Centennial’s Valley Country Club. After a convoluted construction process, the club unveiled its fully updated aquatics amenities. The five-pool complex took more than two years to build, but opened early this past summer and quickly turned into a cornerstone for the club’s members.

The club, which opened in 1956, also agreed with Troon Prive for management services. Troon Prive, Troon’s private club operating division, will manage the club’s operations, agronomy, food and beverage, membership sales and marketing. The club’s aquatics offerings were updated to become a five-pool complex – lap pool, adult pool, gradual entry pool, diving well and slide pool.

“It’s a really good-looking area, very resort-like,” said Al Jader, the club’s general manager.

In addition, the club added a new restaurant building adjacent to the pool complex – The Pavilion – as well as an adjoining fitness complex. The fitness complex is a two-story building with workout and yoga and classroom space.

Jader said these updates, as well as pickleball and updates to the buildings around the racquet sports area, are intended to keep the club up-to-date with the tastes of the modern club member.

PHOTO PROVIDED BY TROON/VALLEY CC

“We’ve seen a lot of younger members coming into the membership; it’s the way of the future,” he said. “These are people in their early to mid-30s to mid-40s with their families and kids.”

Now they have DJ events around the pool in the summer to go along with the traditional clubhouse features and the golf course.

“I’ve been a GM for 20 years and this club has really become an amazing club – the offerings and the amount of the things we have,” he said. “We love our golf course, but these amenities have doubled the membership experience.” The club has 400 golf members, and 100 social members, Jader said.

PHOTO PROVIDED BY TROON/VALLEY CC

For Troon, the agreement was only the latest example of Colorado clubs signing up for its services. Earlier in the summer Raindance National and Pelican Lakes facilities in Windsor hired Troon for management services, putting at least 10 courses in Colorado under Troon management.

“They’re such a big company with so many clubs they operate they can give their resources – food and beverage, agronomy – to really give an A-plus experience,” Jader said. “They can bring so much to the table. They are just a wealth of knowledge and resources to assist us.”

 


Jim Bebbington is the Director of Content at Colorado AvidGolfer and can be reached at [email protected]

Colorado AvidGolfer Magazine is the state’s leading resource for golf and the lifestyle that surrounds it, publishing eight issues annually and proudly delivering daily content via coloradoavidgolfer.com.

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