2016 BMW X1 & 2016 Mini Cooper Clubman S
As development costs continue to escalate, car companies rely more and more on sharing components and underlying platforms across more models. The ecomonies of scale engendered by this allow them scope for more profit and more features for buyers. But taken too far they can compromise the integrity of a brand. The new BMW X1 and Mini Cooper are an example of the pros and cons of such an approach.
Both are based on a new front wheel drive component set that also is set up for AWD as an option. In the past, front drive was anathema to the BMW “Ultimate Driving Machine” ethos, but no more. The benefits of this platform design include more interior space—which was sorely lacking in the old X1—and less expense to build. Minis have been pulled, not pushed since the beginning, so there’s no diminution of brand DNA for the new Cooper line, which includes this wagon-like Clubman. And for the first time, AWD is an option on this machine, which has to make it one of the coolest cars to come to market for those who dig the dynamics of a low-CG haul-all like this.
Gimme The Goodness
As mentioned, space efficiency: despite looking really long, the Clubman is the size of a VW Golf, and so now has enough room for four—not to mention four actual side doors so they can get in—and the funky rear panel doors that compromise rear visibility a bit but add heaps of character.
The X1 is also much more usefully sized inside despite being handily compact and therefore a great urban machine. And its interior quality is much improved over recent lower-end BMW offerings, so it seems ze Germans have decided to use some of the cost savings to good consumer-facing effect.
The Cooper Clubman is the most mature, refined-driving Mini yet, with a nice ride despite low-profile runflat tires, smooth 189hp 2-liter turbocharged engine with copious midrange muscle. Its standard 6-speed manual is pleasing to use, with light and accurate throws. The trademark “go kart” steering is still present too, with a super-quick ratio of 2.5 turns lock-to-lock. Likewise the X1, which rides a bit better than the older model, and is generally polished dynamically.
The Price You Pay
There’s no such thing as a free lunch, though, and some of what made each so unique has been polished away. Outside you see it in the Cooper fascia, which stand really tall since it shares much of the front-end structure, such as radiator support, with the X1, necessitating the bloated look. The Clubman hides this to some degree, as it is longer and wider than the old model, yet barely taller. The X1 looks fine, probably better than its somewhat odd predecessor, with that model’s svelteness undermined by odd wheel well openings and other inept details.
The Mini has gained about 400 pounds—even before adding AWD—and this affects strait line speed, fuel efficiency and braking (all worse) and handling, which now washes into understeer earlier. The X1 is perhaps even more compromised dynamically. This transversely mounted powertrain hasn’t the character nor punch (207lb instead of the 258lb-ft of the outgoing N20-powered model), and it lakes the oiled precision of its forebear. Driven in isolation it’s fine, but it feels less premium than before, and its short-squabbed Mini-based seats are nowhere near as comfy for the driver, though the back seat is roomier.
Not Bad—or Badge—Engineered
Decades ago, companies like General Motors would sell a car under different brand names—Chevy, Oldsmobile, etc., only changing things like the front grill, lights and wheel trim. This contemptuous regard for consumers’ discernment resulted in the company loosing money year after year and was referred to as “badge engineering.” While nowhere near as egregious, combining the X1 and Cooper Countryman onto a shared set of componentry has indeed made each less unique in some key areas. Offsetting this is the improvement in many tangibles that buyers will notice every day. Regarded in that light, both are successful updates that should please both Mini and BMW shoppers despite the probable offence to brand purists.
EPA ratings: 22/32mpg, 26mpg combined (both)
0-60mph: 6.4sec (BMW); 6.9sec (Mini)
Price as tested: $45,395 BMW; $37,000 Mini
Here is what BMW and Mini have to say.
2016 BMW X1: 3.5 Stars
2016 Mini Cooper Clubman S: 4 Stars
Isaac Bouchard is owner of Bespoke Autos, an auto brokerage that helps people save time, money and hassle when buying or leasing vehicles. Since 1991 he has helped his clients save over $1 million dollars. He has written extensively about getting the best deal possible when buying or leasing a vehicle, arranging financing or trading in a car. Isaac has been a professional automotive journalist as well for over 12 years, having reviewed most all types of car, truck and SUV.
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