Ascendant National Title Inks Five-Year Deal.
For the next five years, Colorado’s only regular PGA TOUR-sanctioned event will arguably have the most fitting name in the history of title-sponsored golf tournaments: The Ascendant at TPC Colorado.
That’s the new name of the three-year-old TPC Colorado Championship at Heron Lakes, whose leadership on Tuesday announced it had entered into a partnership through 2026 with Ascendant National Title to serve as the event’s official title sponsor.
The announcement came at TPC Colorado in Berthoud, which has hosted the event since 2019, and will do so again June 30-July 3—this time as The Ascendant and with a $750,000 purse, up from $600,000. The winner’s share will jump from $108,000 to $135,000.
Not only is a title company the title sponsor, but ascendant also describes the meteoric rise of a championship that has won the Korn Ferry Tour’s 2019 Product of the Year, 2021 Tournament of the Year and the praise of Korn Ferry Tour President Alex Baldwin. “This truly is the standard,” she said during Tuesday’s media event. “You have done something really special.”
Special, like ascendant, also captures the quality of the players on the Korn Ferry Tour—50 of whom will receive PGA TOUR cards at the end of the season. Korn Ferry Tour alumni comprise over 80 percent of the PGA TOUR’s current membership, and since 1991, the KFT has produced the winners of more than 600 PGA TOUR events, including 25 majors. The KFT has also spawned six FedExCup champions—among them the most recent, Patrick Cantlay.
For its part, the TPC Colorado Championship was the site of a 2020 victory by 2021 PGA TOUR Rookie of the Year and Masters runner-up Will Zalatoris. And last year’s three-way playoff produced an emotional win for Tag Ridings.
Ascendant National Title’s ascendancy to the event’s title sponsorship owes in part to its status as Official Title Insurer and an Official Marketing Partner of the PGA TOUR. That status, in turn, owes to the suggestion of Gary Hallberg, the professional golfer-turned-director of client relations for Ascendant National Title’s San Diego-based parent company, Cypress Ascendant.
A longtime Castle Rock resident now living in Longmont, Hallberg is three-time PGA TOUR winner who has also posted victories on both the Korn Ferry and PGA TOUR Champions. He transitioned into title insurance a few years back after a round at Boulder Country Club with Ascendant National Title President and Managing Partner Anthony “AK” Knight.
Knight would later play in the 2021 TPC Colorado Championship at Heron Lakes Pro-Am and get Cypress to sign off on the tournament’s title sponsorship.
In addition to increasing brand awareness, the sponsorship allows Ascendant to make a positive impact on charities for which the event has already generated more than $50,000.
As Tournament Director Drew Blass said, “The Ascendant at TPC Colorado will provide us the opportunity to enhance our event, further our efforts of making an impact in our community and keep PGA TOUR golf on the Front Range.”
“Ascendant’s sponsorship gets us over the hill and enables us to throw a better tournament,” agreed TPC Colorado owner and developer Jon Turner agreed. “It’s not just the money,” he continued. “There are so many ties. Cypress Ascendant also invests in hospitality and entertainment, which will bring people from all over. We’re going to write our own chapter in the history of Colorado golf.”
To purchase tickets to The Ascendant, visit TheAscendant.com.
For more of the latest Colorado golf news, visit our NEWS & PROFILES PAGE.