SuperStroke Reveals REVL Grip

Of the three main constituents of a golf club – grip, shaft, head – the grip gets only a fraction of the coverage its neighbors enjoy.

But while nothing like the same level of research or investment is devoted to the top of the club as the opposite end, it would be entirely wrong to suggest any old piece of rubber will do.

Golf grips have become increasingly sophisticated in recent years, with attention paid to materials (Polyurethane, EVA foam, and cord added to the base rubber to improve feel and traction), durability, and thickness, as certain golfers prefer the bottom of the grip to be thicker and vice versa. Style and color are important to many as well.

SuperStroke burst onto the scene in 2007 when K.J. Choi won the Memorial and, a month later, the AT&T National, having watched an infomercial for the Fatso grip a few months previously. The super-thick, taperless grips caught on with their promise of reducing wrist action in the putting stroke and have maintained a high level of popularity with the likes of Jordan Spieth, Rory McIlroy, Brooks Koepka, Dustin Johnson, Phil Mickelson and 600 or so other touring pros using them.

Last year, the company, based in Wixom, MI., 30 miles northwest of Detroit, purchased Lamkin Golf Grips, which celebrates its centenary this year. SuperStroke had made full-swing club grips for a while but with Lamkin’s history and expertise, it became a major player in both the putter and woods/irons/wedges grip markets.

This week, it announced the release of its new REVL grip, which, it says, “blends Lamkin’s engineering with SuperStroke’s performance-driven materials and designs.”

There are three models – Element, Comfort, and Player – each made with SuperStroke’s Genesis+ material, which it describes as a “premium rubber compound that delivers a blend of durability, comfort, and performance.” They also feature the Ultra-Tac X surface pattern.

The top section of the Element is made with an Advanced Cohesive Elastomer (ACE), which is noticeably firmer with cord blended into the surface to increase traction. The Player is an all-rubber grip with an all-weather feel, while the Comfort features a thicker bottom hand section that’s the equivalent of four extra layers of tape to promote even grip pressure.
SuperStroke ambassadors Patrick Cantlay, Sungjae Im, and Spieth are likely to begin using the REVL before long.

Element – $10 (Black/Grey or Grey/Blue)
Comfort – $9 (Black)
Player – $8 (Black/Grey, Grey/Blue, White

superstrokeusa.com