Noteefy Changes the Game

Golf’s Notification Revolution

By Jim Bebbington

When L.A. resident Jake Gordon read about a scandal involving public tee times being hoarded and resold, he saw an opportunity. Gordon launched Noteefy, a golf software platform designed to help courses improve and streamline their tee time booking process. For consumers, it offers something especially appealing: text message notifications for last-minute openings at their favorite courses.

This past summer, several Colorado courses—including Broadlands Golf Course in Broomfield, Fossil Trace Golf Club, and Applewood Golf Course in Golden—signed up. Golfers were given the option to register for the service and select specific days or times of day for which they wanted to receive last-minute opening alerts. When cancellations came in, the pro shop pushed out notifications, and the openings were available on a first-come, first-served basis.

“I realized pretty early that the game of golf was seeing a resurgence that wasn’t a fad but had some real lasting power,” Gordon said. “Teesheets are getting packed. (Players are) smashing the button on the website; flooding the pro shop. On the consumer side there was a ton of friction. On the pro shop side, there were a ton of cancellations and no-shows. Our research shows about 20 percent of all tee times get cancelled.”

While not all of those cancelled tee times go unused, many do. For golf courses, every dormant tee time is spoiled inventory—once it’s gone, it’s gone forever. “There’s a reasonable possibility they are leaving 10 to 15 percent of their top line on the table,” Gordon added.

This concept is already in use in other consumer industries, such as restaurant reservations via OpenTable or flight alerts through Expedia. For many Colorado courses, 2025 was the first year testing the system. At Fossil Trace in Golden—one of the most popular public golf courses in the state—head golf professional Adam Finch explained that they had long been searching for a way to improve the tee time booking experience for regular players. With requests pouring in from locals and visitors across the country, customers previously had to manually monitor the website for openings. They had no systematic way to notify people of availability. “It’s been a great partnership, and we have received everything we needed from Noteefy,” Finch said.

Noteefy has expanded to 900 courses in its first two and a half years, and the company hopes to reach 1,500 by the end of next season.

Colorado AvidGolfer Magazine is the state’s leading resource for golf and the lifestyle that surrounds it, publishing eight issues annually and proudly delivering daily content via coloradoavidgolfer.com.

Follow us on X, Facebook and Instagram