Titleist’s Raw Deal on Vokey

The popular SM5 is now available untreated for those who like to rust. Tony Dear Look inside the bags of several Tour professionals and you’ll see wedges only an owner could love. They look damaged and dingy – as if the player ran up his allocation of new clubs from his sponsor and had to … Read more

You Earned It, Dad!

Father’s Day gift ideas for your kids Tony Dear Hopefully, after being bought bacon, eggs, toast and coffee in bed, the kids will have the good sense to present you with one of these (below). You then head out to the course with your new toy/gear/garment, shoot a PB, and then come to watch the … Read more

Irons Man: ScottGolf’s Boutique Irons Come with a Boutique Price Tag

Casual golfers need not apply. Tony Dear Every time the industry’s biggest players launch a new driver, or fairway wood, or hybrid, or iron, or wedge, or putter, or ball, they spend two tons of cash marketing them on every form of media available. This results in an ever-decreasing amount of space in golfers’ heads … Read more

Analyze This: Find Your Wedge with Cleveland’s New Swing Tool

Cleveland’s new Wedge Analyzer will ensure you find the right wedge(s) for your swing and the course you play Tony Dear Manufacturers have been beating the fitting drum for years. Though the message is definitely getting through a whole lot better than it used to, one reputable custom-fitting web site estimates as many as 90% … Read more

Bettinardi’s New Inovai is no Run-of the-Mill Putter

The progressive putter designer’s latest. Tony Dear In 1999, Robert Bettinardi decided to go it alone. For seven years he had milled putters for the finest designers in the business—Tad Moore (who designed putters for Maxfli), Ken Giannini (Ben Hogan Company, Cleveland, and Mizuno) and Scotty Cameron (Mizuno, Titleist)—and he believed the time was right … Read more

A Red Alert for Adams Golf

Its new hybrid increases speculation on the brand’s future. Tony Dear When TaylorMade-Adidas Golf purchased Adams Golf three years ago, the industry immediately began speculating about TaylorMade’s plans for its $70 million acquisition. “The combination of Adams Golf and TaylorMade-Adidas Golf brings together two highly complementary sets of brands,” said adidas Group’s CEO Herbert Hainer. … Read more

Fat Chance I’ll Putt Like Spieth

Is an oversized putter grip from SuperStroke or CHAMP worth a shot? Tony Dear I must confess to committing one of golf’s deadly sins last week. Despite having always implored golfers to try golf equipment before actually handing over the cash, I walked into my local pro shop and asked a young assistant to fit … Read more

PowerBilt’s Nitrogen Bomber

Can PowerBilt’s gas-infused DFX Tour driver fly off the shelves? Tony Dear When the original PowerBilt Air Force One driver came out in 2009, the anecdotal evidence from reviewers who dared to assess a club built by an industry minnow—and one promoted with cheesy infomercials—was surprisingly positive. Shocked golfers spoke of 10-, even 20-yard gains … Read more

2015 Buyer’s Guide: Balls & Shoes

TED JOHNSON Callaway | Chrome Soft [+] Super soft but high tech [+] High launch gives slow swingers more yards [–] Fast swing speeds will lose distance Price: $38 Wilson Staff | Duo [+] Another supersoft ball with bang [+] Low spin off driver, high off wedge [–] Again, 100+ swingspeeds lose distance Price: $27 … Read more

2015 Buyer’s Guide: Putters

TED JOHNSON Nike | Method Matter [+] Resin polymer insert [+] Insert similar to cover of ball for ultimate feel & with true aim [–] Too soft of feel with urethane balls? Price: $130 Wilson | 8802 [+] Classic returns, updated [+] Double milled face offers great feel; for the retro man in foursome [–] … Read more