Bettinardi’s 2024 lineup: Bright and Beautiful

Bettinardi’s BB putters handsome and elegant, and the light blue lettering and grip are a nice touch

by Tony Dear

Bettinardi may not sell as many putters as Odyssey or Scotty Cameron or Ping or TaylorMade, but golfers who have one of the Illinois company’s models in their bag will defend its virtues until their dying breath.

‘Cult-like’ would be a fair description of its status in the golf world, as it operates a significant distance from the mainstream, but its followers are devout, faithful, and zealous.

Its current line-up and the four familiar Bettinardi putters series (familiar with Bettinardi fans anyway) are the Queen B, Inovai, Studio Stock, and BB – probably the company’s primary model and that which those who do know Bettinardi associate with it most closely.

It has been two years since the last BBs were introduced, so it’s time for an update.

The newly-announced line-up for 2024 will come with a slightly different look and new tech designed to make impact feel a little better. Considering how good Bettinardi putters have felt for decades, it’s astonishing improvements can still happen.

The difference from one release to the next is minimal, of course, and even Bettinardi regulars might not distinguish any significant change, but the design modifications are real enough. Specifically the size and shape of the bumpers, cavity, shoulders and flanges have been altered to move weight toward the center of the putterface. Shifting the putter’s Center of Gravity (CG) away from the hosel very slightly helps give it a more satisfying feel, and better sound as you make contact with the sweetspot. A more reliable roll is sure to follow.

The other major change to the new BB line is the face-milling in the 303 Stainless Steel face which Bettinardi is calling ‘Perpetual Flymill’. Some of the names manufacturers give to new tech can be confusing and one wonders what you might picture here, but the feature to which it refers is no doubt interesting, if not appealing.

Milling, of course, creates a sharp, elegant look that can be replicated exactly. The milling in previous BBs was relatively aggressive to produce a softer feel and while the new BB line’s diamond-shape milling is shallower the feel and sound are still sumptuous – Bettinardi calls it ‘sonic precision’.

An attractive Black PVD finish with light blue lettering and Black PVD Tour Grade shaft give each new BB a sleek, sophisticated look. While we don’t usually talk about a new club’s grip because of how easily it can be changed, we will give the electric blue Lamkin grip a mention this time.

There are six models (plus one arm-lock and one left-hand) and, though they likely won’t thrust Bettinardi into every golfers’ consciousness all of a sudden, brand-loyalists will be all over the 2024 BBs.

Price – $450
Models –

BB-1: Standard Anser shape
BB-1W: Wider from front to back, shorter from heel to toe. Sound slot in the sole to
further enhance sound and feel. Only model available in left-hand.
BB-8F: Flow-Neck
BB-28SB: Single-Bend hosel. Taller shoulders but shorter from heel to toe than previous
BB28SB. Back notch aids alignment. Also available in Arm-Lock.
BB-28SB CS: Same as above with center-shaft.
BB-48: Round mallet with a slant-neck.

Available – November 21^st for pre-order; in stores sometime in December.
bettinardigolf.com

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Colorado AvidGolfer Magazine is the state’s leading resource for golf and the lifestyle that surrounds it, publishing eight issues annually and proudly delivering daily content via coloradoavidgolfer.com.

Tony Dear is a former teaching professional and First Tee coach, now a freelance writer/author living in Bellingham, WA. He can be reached at [email protected] 

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