Keeping with golf tradition, South Broadway Country Club closes on Mondays. But that’s where the similarity between it and other country clubs ends. Billing itself as “Non-members Only,” SBCC occupies a stand-alone former auto-repair shop at South Broadway and Iliff in Denver, with nothing more to trumpet what’s within than a stylized logo and the hand-painted words GOLF and SPIRITS writ large on the brick façade.
The spirits of golf and its many elixirs memorably commingle in the 3,300-square-foot space, which opened in August. Colorful mid-century modern décor continues the throwback vibe in the hip lounge and gaming area, but owner Kelly Huff’s approach to the game is anything but retro. With more than a decade of professional instruction experience, the 33-year-old Georgia native invested in two state-of-the-art TrackMan units—one for lessons, the other available for practice or simulated rounds on more than 80 courses.
“We’re booked more than a month out for lessons and for TrackMan/Simulator rentals,” Huff says. “I love what Topgolf is doing, but this is a golf-first facility, not a nightclub with golf. We don’t have a kitchen but we have a bar and people can order in food. It’s the kind of place the avid golfer would appreciate.”
The avid golfer also appreciates Huff’s custom club-fitting with high-end components from Callaway and other manufacturers, as well as the ability to book online. Lessons with Huff range from $65 for 30 minutes to a package of eight 60-minute sessions for $700. TrackMan/Simulator rentals run $40 per hour.
This summer, Huff plans to open a second location at 42nd Avenue and Tennyson Street in Denver’s hip Berkeley neighborhood. It will feature all the ambience and amenities of the original, including cool craft cocktails and Herman Joseph’s Private Reserve on draft. southbroadwaycc.com
This article appeared in the May 2019 Issue of Colorado AvidGolfer.
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