Edens makes Mid-Am Final Eight again
Colorado players holding their own in 2026 USGA Mid-Am
GOLFTEC: A Company Founded by a PGA Professional
GOLFTEC CEO Joe Assell shares how his passion for golf led to a dream profession.
Last week during PGA Championship week, we celebrate all the PGA and its members have done for this great game.
Nearly 25 years ago, Joe Assell, a Mississippi State PGA Golf Management intern and aspiring PGA Professional, was introduced to a computer that would change his life forever.
In the basement of Cherry Hills Country Club in Denver, an idea about how to modify golf instruction was born.
With the help of his mentor, Joe went from being an assistant professional at one of the country’s most prestigious golf clubs to co-founding a company that teaches more than 1 million golf lessons per year.
And fast forward to today, GOLFTEC has more than 200 Centers operating across the world.
Certainly, it’s no surprise that a PGA Professional like Joe could grow what felt like a small idea into a company of hundreds of fellow Pros. Today, they remain dedicated to their mission to help people play better golf.
Watch the feature below to learn about Joe’s journey to building GOLFTEC, the world leader in golf improvement.
VIDEO: A Company Founded by a PGA Professional
GET COLORADO GOLF NEWS DIRECTLY TO YOUR INBOX
Hillcrest Golf Club – Golf Passport Course of the Week
Durango’s destination for golf since 1969
GOLFTEC TIP OF THE WEEK: Is Your Swing Causing Back Pain?
Back pain or pressure making your golf swing uncomfortable? Try this simple drill to turn easier, create more depth and take pressure off your lower back. Check out part 1 here: • Is Your Golf Swing Killing Your Back? Here… 00:00 Taking Pressure Off Your Back 00:49 The Golf Club Drill Learn more at: https://www.golftec.com/