Fair Weather Golf Club: When Golf Comes to You

Fair Weather Golf Club, a new mobile golf simulator company based in Castle Rock, is the latest venture to try to bring simulator golf to the player, rather than having the player come to the simulator.

Fair Weather Golf is the brainchild of James and Amy Cowie. James is a former assistant superintendent at Colorado Golf Club and interned at Cherry Hills Country Club. He stepped out on his own last fall as he and Amy invested in the equipment needed to offer a mobile golf simulator experience.

“I went full-time in November; everything came together in January,” he said recently. The target market for mobile simulators is all blue-water, to borrow some business jargon. It’s not clear how big the market could be.

Cowie said they are targeting groomsman’s rooms, wedding receptions, graduation parties, company employee-incentive events, and bars and restaurants that want to offer mobile golf from time to time. Companies that are presenting at trade shows can use mobile simulators to draw attention and offer incentives for closest-to-the-pin and long-drive games.

“I love golf; that’s how I got into this,” he said.

The company is joining a growing phenomenon. Non-grass golf – everything from simulator-based businesses like Fair Weather Golf Club to full-blown entertainment facilities like TopGolf – is the fastest-growing part of the golf industry right now. Women in particular are being introduced to golf through the explosion of simulator bars, according to industry statistics.

Fair Weather Golf’s pop-up simulator comes with the netting, screen, mats, technology, clubs, balls and tees. Their system uses the GSPro simulator software. They have an operator on hand for the full session. They will soon be able to offer a weather-covered structure as well, beginning this month and are planning to service the Denver and Colorado Springs areas.