A Brand Reinvention for Hummer
Sometimes brand reinvention is obvious and sometimes it is so subtle it flies under the radar.

Hummer went all electric a couple of years back, but you can hardly tell from looking at the massive, blocky form of the 3X SUV, which could be a newer version of the fossil-fueled behemoths from a decade ago.
Following on the success of the Hummer pickup, there’s an SUV. The 2x has one motor for each axle and the 3x adds another for the rear. The 3x has 830 horses, torque-vectoring for its 4 wheel drive and different gearing. Its 1,150 lb-ft of torque is as ridiculous as the 8,660 pounds of mass it moves, but somehow it all coheres into a very pleasant driving experience.
0-60 takes only three and a half seconds, and the Hummer will really go 300 miles with normal tires, and just under that milestone with the massive all-terrain Goodyears the test vehicle rocked. It re-charges super-fast, too, thanks to an 800-volt EV architecture. That’s important because its battery is one of the biggest on the market.
The GMC is the real deal underneath, too, with locking differentials, 13 inches of suspension travel, 16 inches of ground clearance when raised up on its air springs, and all the benefits of 4-wheel
steering, including a tighter turning circle than most economy cars, “CrabWalk” mode and even under-body cameras to see what you’re flattening.
The Hummer interior’s design and color palette are boldly unique and attractive, though many of the materials below the belt line are not up to the price. The optional four blue-tinted glass roof panels (which they call Infinity Roof) can be removed and stowed, and the cargo capacity is large. That said, the back seat is incredibly tight in terms of legroom.
But the Hummer has lots of bright screens with software that is much easier to fathom than that in a Rivian, and Glory Be! real buttons, not just submenus for common tasks. And GMC’s Super Cruise hands-free driving software is the industry standard.

The Hummer 3x is loud and proud; it is also competitive on price and range and performance with the best electric SUVs, and is supported by a massive dealer network. It’s a great choice for those who want to make the jump to the EV space without totally giving up the best of yesterday.
2025 HUMMER EV 3X
$119,410
EPA Ratings: 48MPGe/289 mile range
0-60mph: 3.4 sec