2020 Gear Guide

The 2020 Gear Guide

Playing with a Full Tech.

By Ted Johnson

EVER SINCE THE microchip moved into golf-club design, we “gear heads” have had to learn lots of acronyms. Thanks to CAD (computer-aided design), we’ve come to understand the importance of Cg (center of gravity), MOI (moment of inertia) and, of course, COR (the legal-sounding coefficient of restitution)—all of which factor in how clubhead and ball interact.

Now we add another: AI, for artificial intelligence. Golf-club design is no longer just about mechanical engineering; it’s about software and mathematical expertise. Through one computer-generated iteration after another, AI has allowed Callaway to match the optimum face thickness—thus spring-like effect—for specific lofts.

The result, like most of the clubs on the 2020 Gear Guide, builds a little more performance into the clubs, which in turn gives us a little more distance, a little better feel—and a lot more satisfaction for the game.

DRIVERS | FAIRWAY WOODS & HYBRIDS | IRONS | WEDGES | PUTTERS | BALLS

DRIVERS | FAIRWAY WOODS & HYBRIDS | IRONS | WEDGES | PUTTERS | BALLS

The 2020 Gear Guide Footer


This section appeared in the 2020 April issue of Colorado AvidGolfer.

Colorado AvidGolfer Magazine is the state’s leading resource for golf and the lifestyle that surrounds it, publishing eight issues annually and proudly delivering daily content via coloradoavidgolfer.com.

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