Playing with a Full Tech.
By Ted Johnson
EVER SINCE THE microchip moved into golf-club design, we “gear heads” have had to learn lots of acronyms. Thanks to CAD (computer-aided design), we’ve come to understand the importance of Cg (center of gravity), MOI (moment of inertia) and, of course, COR (the legal-sounding coefficient of restitution)—all of which factor in how clubhead and ball interact.
Now we add another: AI, for artificial intelligence. Golf-club design is no longer just about mechanical engineering; it’s about software and mathematical expertise. Through one computer-generated iteration after another, AI has allowed Callaway to match the optimum face thickness—thus spring-like effect—for specific lofts.
The result, like most of the clubs on the 2020 Gear Guide, builds a little more performance into the clubs, which in turn gives us a little more distance, a little better feel—and a lot more satisfaction for the game.
This section appeared in the 2020 April issue of Colorado AvidGolfer.
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