Another Hit for Bridgestone

Bridgestone JGR CB irons

During its seemingly relentless march toward a 20 percent share of the golf ball market, Bridgestone could have been forgiven for disregarding clubs altogether. And though it’s fair to say most of the Tokyo-headquartered company’s marketing dollars have been spent on establishing its popular and successful ball-fitting program (which first appeared in 2007), and introducing … Read more

An Iron Game Game-Changer

Vertical stiffness sounds pretty painful to a golfer with back issues, but it’s exactly what Callaway’s R&D department was looking for when designing the Callaway Big Bertha OS iron that hit pro shops last week. Vertical stiffness, says Dr. Alan Hocknell, Callaway’s Senior VP of R&D, is the rigidity of the back of the iron … Read more

Easy Distance from Tour Edge

Tour Edge, founded by former Florida Southern golfer David Glod in 1986, scored its first significant success with the Lift-Off Iron-Wood in May 1999.  In the 17 years since the souped up, long iron-leaning, hybrid-type club appeared, the Batavia, I’ll.-based company has introduced six updated versions: the acclaimed Bazooka JMax which was followed in turn … Read more

Titleist’s Metalwood Mantra: Forgiveness for All

Titleist 917 F2 and F3

Certain types of golfer identify with certain brands of golf club. Titleist has long been associated with the better player, making clubs primarily for Tour pros, club pros and elite amateurs. No more, says Eric Soderstrom, Manager of Communications for Acushnet Golf, which owns Titleist along with FootJoy, Pinnacle, Scotty Cameron Fine Milled Putters, and … Read more

Mizuno Ups its Driver Game

Chris Voshall, a golf club engineer at Mizuno, says that when the company develops a new club there is always one key goal – optimization. “For a driver, optimization comes in the form of speed and adjustability,” he adds. “The JPX-900 Driver’s new COR Tech face (5g lighter than that of the JPX-850 which was … Read more

Is Odyssey’s New Chipper a Short-game Savior?

Search the internet for chipping clubs such as Odyssey’s new X-Act Tank and you really don’t find many – not made by the major club brands anyway. The issue, of course, is they’re just too specialized, able to perform one basic shot. You might hit chip shots with a wedge, 8-iron, or even a hybrid, … Read more

Lamkin’s Z5 Kicks Grip Tech Up a Notch

What a weekend it was for Lamkin Grips. Miguel Angel Jimenez, who signed with the San Diego, CA-based company at the beginning of last year and who plays its original Wrap-Tech grip in a white/black combination, was the 54-hole leader at the US Senior Open in Ohio where he eventually finished tied for second, a … Read more

Stylin’: Ping’s new iBlade is one good-looking club

  One year ago, give or take a day or two, we told you about the iIron – Ping’s first ever iron to feature 431 Stainless Steel. A forgiving player’s club not short on technology, it featured tungsten in the heel and toe to increase inertia, and Ping’s custom tuning port. The visible elements associated … Read more

Local Customs at Carbon Putters

Golf’s a game of opposites. Hit down on the ball to get it up; swing easier to hit it further. Maybe this explains why a putter designed and manufactured by a small, family-owned Colorado company finished at the very top of MyGolfSpy.com’s list as “Most Wanted Blade Putter,” beating out heavily marketed models from TaylorMade, PING, … Read more

The Good Life: Gear Plus

Sim You Later As Topgolf has proven, golf is about more than just golf; it’s about entertainment. And ironically, in the world of residential golf simulators, the one simply called aboutGolf turns out to be the most entertaining of all. The Official Golf Simulator Provider of the PGA TOUR and Exclusive On-Air Simulator Provider for … Read more