Upstart California Clothier Defies Golf Fashion Conventions
Golf fashion has long had a checkered past. Among its more notorious ailments is a seeming inability to craft sophisticated women’s wearables that are not just functional and comfortable but are also flattering, appealing and evoke a head-turning gaze.
Upstart women’s golf clothing maker Lizzie Driver, however, appears to have nailed the elusive chemistry. The California-based fashion brand, which has only been in business since 2011, is well on its way to shaking up the industry with bold and flattering designs that actually transcend athletic lifestyles.
Lizzie Driver was conceived to counter the notion that golf clothes don’t have to be beautiful.
The 2014 line is especially sumptuous, melding premium fabrics and fashion that perform beautifully on the golf course, at meetings, social events, or almost any other activity that defines a woman’s on-the-go lifestyle.
“Our clothing is the antidote to the boxy, traditional looks or hyper-athletic modern outfits typically seen on the golf course,” says Lizzie Driver co-founder Karen Preston.
“The aim was for all our designs to have a level of feel, fit and fashion that’s just as perfect with a pair of cute flats as it is with golf shoes,” adds co-founding partner Lorrie Forgatch.
Lizzie Driver has the goods, boasting luxuriously crafted and versatile tops, bottoms, dresses, sweaters and jackets, most of which are made in downtown Los Angeles.
The classically tailored clothing is worn in competition by several LPGA Tour players, including 2014 Women’s British Open champion Mo Martin. Find the label (retail priced from $100-$300) at better pro shops and at LizzieDriver.com.
Chris Duthie is a contributor to Colorado AvidGolfer, the state’s leading resource for golf and the lifestyle that surrounds it. It publishes eight issues annually and proudly delivers daily content via www.coloradoavidgolfer.com.