Keep Your Eye on the Line

Few Colorado-based golf companies have enjoyed the success of EyeLine Golf, manufacturer of golf training aids. Founded in 2000 by Sam Froggatte (pictured below) and his son, Grant, the company emerged from a need to improve their respective games. Today players at every tour event and golf instructors around the world employ EyeLine products.

“We have been fortunate to have been contacted by and have developed products in conjunction with well-respected instructors, such as Hank Haney, Michael Breed, Stan Utley and Jim McLean,” says Froggatte, “They each had a problem that needed a feedback tool. We created training devices that afforded that feedback and helped golfers improve. The EyeLine Team has invented most of the products. It’s imperative the products are fundamentally sound, easy to use and understand.”

The professional tours have always been a big part of EyeLine’s story as well as a tested proving ground. Being accepted and utilized by tour players gave the Froggattes the confirmation necessary. Each year, players on the PGA,, LPGA, and Champions tours, among others, request and practice with their products. A total of 321 tour players and 14 Ryder Cup players requested and practiced with their training aids in 2014.

Among the most popular: the Speed Trap (pictured top), which promotes solid iron play by training you to “trap” the ball, creating a nice divot—and phenomenal shot; the Groove Putting Laser (pictured below), a putter attachment that visually shows your line; the Putting Mirror, for which Rory McIlroy had a special lined pocket added to his bag to prevent scratching; and the Slot Trainer, developed with Jim McLean, which hones the path and aim of the putter at impact.

Froggatte took a few new prototypes to last year’s U.S. Open at Pinehurst, where PGA Tour rookie Brooks Koepka begged him to let him keep a prototype Slot Trainer. When Sam next saw Brooks at Valhalla, his caddie told him they use it everyday for a few minutes. When asked about his improvement, Sam said wryly, “Based on his recent victories in Turkey and at the Waste Management Open in Scottsdale, I’d say it helped.”


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