Devereux Makes Its Mark

Upstart Brand Mixes Comfort with Style

Chris Duthie

Many of us can remember with a wistful smirk when the prodigious llama was promoted as a tote-your-clubs caddy for unique-experience golfers. Now we’re learning that the South American camelid’s kissing cousin, the alpaca, is being touted for its sumptuous golf apparel properties.

Alpaca fleece is the standout material for newly launched Devereux, a premium line of men's golfwear that was founded last year. Apparently, alpaca is akin to cashmere: lightweight, breathable and ideal during cool temperatures. Yet unlike cashmere, it’s inexpensive.

“I like it because it is different and great for golf in the spring,” said Devereux designer Robert Brunner about alpaca. “It is lightweight but insulates. It keeps you warm, but it also breathes well when the temperatures rise.”

Devereux is blending baby alpaca fleece with polyester and Peruvian pima cotton, making the fabric durable, functional and silky to the touch. As for its fashionable attraction, the Los Angeles manufacturer has gone a bit retro: A signature shirt feature is a non-square, one-button chest pocket that recalls an era when Palmer, Hogan and Nicklaus ruled the links.

Vive la différence!

Retail is from $84-$145 for shirts and sweaters. For more information and to view the Devereux collection, visit dvrxgolf.com.

RELATED LINKS

Go Llama or Go Home

Benefits of Alpaca Fleece

Chris Duthie is a contributor to Colorado AvidGolfer, the state’s leading resource for golf and the lifestyle that surrounds it. It publishes eight issues annually and proudly delivers daily content via www.coloradoavidgolfer.com